Originally from New Zealand, I’ve spent the last two decades living and working in Washington, DC, New York, and Minneapolis.

My career has been focused on helping political leaders, CEOs, and global companies navigate moments of technological and institutional change. I currently work at WPP Media as Global Head of Industry Communications.

Previously, I cofounded AI Policy Labs and led marketing and communications for the experience design and technology consultancy Huge. Before that, I led special projects at Rubenstein and began my career working in political consulting and market research at UMR and Greenberg Quinlan Rosner.

I believe the purpose of communications is coordination: creating the clarity, trust, and shared reality people need to act together and make new things possible.

You can explore my writing, things I’m reading, and what I’m into right here on this site. I also share what I’m interested in on Twitter/X and Substack. You can also email me.

Portrait of Sam Weston
Sunlight breaking through clouds above a misty coastline and tree-covered cliffs